clarify optimize image 1 (1)
Confused customers don’t ask for clarification. They buy from your competitors.

Even when you offer the perfect solution for a customer who needs it, that’s not nearly enough. It’s disheartening.

For when you are unable to communicate value clearly, concisely and compellingly, you systematically lose market share and profit.

Do you want to deepen and elevate your communication with customers?

Get StartedView Successes
clarify optimize image 2
In the age of information overload, brand messages get filtered out and ignored.

It’s not that there are not enough good messages, there are simply too many messages for customers to digest.

Success depends on your ability to cut through and connect. Your voice must stand apart from and above countless competitors in the crowded global marketplace.

It's time to achieve your business goals and truly connect with clients.

Get StartedView Successes

Alexander did not do what we expected him to do. Rather, he had the courage and intelligence to point out what we really needed to do first. He has been able to add much more value to our long-term goals than we ever expected.

Wole Lawani, CEO, Shopp!ng

Your hard work. Rewarded.

Maximize profit. 
Create the most impactful organization. 
Achieve greatness.

Profit Icon


Immediate gains in ROI and cost reduction

Sustained growth rate and competitive advantage

Impact Icon


Meaningful work and positive impact on all stakeholders

Community aware and appreciative of company initiatives

Marketing Icon


Marketing collateral clear, consistent and compelling 

Optimized marketing channels with precise analytics

Operations Icon


Unified operations lead to maximum cost benefits

Streamlined business lines are intelligent and efficient

Communication Icon


Clear internal communication reduces errors + increases buy-in

Productivity optimized with everyone on the same page

Strategy Icon


Goals optimized effectively at all organizational levels

All company decisions instantly aligned with leadership goals

Are you ready to maximize profit and impact?

Get Startedview successes

Maximizing profit is the result of creating maximum value for clients.

Clients do not buy your product or service. Consumers purchase value. The only way to sustainably maximize profit is by providing value for clients above and beyond your competitors.

It is impossible to generate maximum value for clients outside of your highest values.

For the past two decades, we’ve championed ideas that leading global reports only now confirm: today, consumers choose firms who consistently communicate and demonstrate their values.

“We have always been a company that leads with our values… In fact, integrating our values into how we operate is a critical factor in our success. It differentiates us from our competitors”

Kevin Johnson, President & CEO

Starbucks logo

Percentage of Walmart clients that want them to “make it clear what values [they] stand for.”

WSJ Logo

“[McKinsey] will not, under any circumstances, engage in any work, anywhere in the world, that advances or assists policies that are at odds with our values.”

Kevin Sneaker, Managing Partner

McKinsey & Company logo

Maximum Profit + Greatest Legacy

Value x Values (VxVˢ)

Value x Values (VxVS) elevates fundamental management strategy techniques. 

VxVS enhances opportunities in today’s post-industrial information age. 

Applying VxVS to all business operations provides the surest path to maximum profit, while creating the greatest impact in legacy.

Achieving greatness together.

Discover how we generate extraordinary profit by infusing purpose into all business activities. Click below to meet Alexander Michael Gittens.

I’ve spent several million dollars on direct response advertising and in conjunction with that, tens of thousands on marketing and advertising agencies and consultants. In all of my experience, Alexander stands out as the best strategist and thinker.

Peter D. Lenn, Ph.D., CEO, The Daniels Group LLC

Our process. Proven.

Learn how we maximize profit and impact for your organization.

All new projects start with our Strategy LaunchPad. Three live strategy sessions. Incredible results.

Yes. We have worked with executives from over 400 companies, located all over the world, in many different industries.

In the event that things do not fit due to scheduling or value differences, we will let you know up front with no fee whatsoever.

We will work together in live strategy sessions with you and your leadership team via Zoom phone/online meeting platform:

  • Connect easily by computer, mobile device or phone
  • Local + international connections are instant + clear 
  • Live sessions securely recorded + transcribed for review and your records

Yes. We work together with your company leadership in live strategy sessions.

Applying our proprietary Value x Values (VxVS) strategy optimization technique systematically:

  • Aligns all business actions with leadership's vision and goals
  • Exposes underserved market opportunities
  • Identifies avenues for immediate ROI + sustained growth
  • Creates compelling marketing tactics for immediate conversion + lifetime revenue-per-customer
  • Empowers instant decision making for maximum profit + impact
  • Neutralizes internal obstacles to achieving greatness

Optimized tactics are analyzed throughout the implementation process and redeployed accordingly. The entire process is deep, thorough and incredibly effective.

All new projects start with our Strategy LaunchPad. Three live strategy sessions. Incredible results.

You will have all key strategy questions addressed successfully during the Strategy LaunchPad. It is a wonderful process that builds a solid strategic framework and forms a great relationship with our team.

Oftentimes, from this successful point, we will continue to work together to develop and implement pristine company-wide strategy solutions. The outcomes are phenomenal.

Adding additional value, we offer two Business Accelerator plans based on organization size. No locked-in contracts or future obligations.

Accelerator Enterprise

Accelerator for Micro-Firms

  • Established company
  • Leadership team
  • Quarterly billing
  • Under $1M revenue
  • Single point of contact
  • Month-to-month billing

Yes. The most effective strategy will always leverage existing company assets.

Our proprietary Value x Values (VxVS) strategy optimization technique will identify exciting opportunities for maximizing both profit and impact. We will creatively determine the best course of action for your unique situation.

By working closely with your leadership team, we will ensure optimal deployment and the ultimate ROI.

Let’s get started.

All new projects start with our Strategy LaunchPad.
Three live strategy sessions.
Complete business review.

Start Now
Strategy LaunchPad: 1st Session
  • Conduct comprehensive business overview
  • Spotlight challenges + opportunities 
  • Understand leadership vision + goals 
  • Detail management priorities 
  • Provide initial strategy snapshot

Achieve a clear understanding of your strategic position, challenges and opportunities.

Strategy LaunchPad: 2nd Session
  • Discover our Value x Values (VxVS) strategy optimization techniques

Illuminate exactly how to maximize profit and impact in your unique organization and industry.

Strategy LaunchPad: 3rd Session
  • Dissect business analysis with leadership 
  • Exhibit industry competitive landscape 
  • Examine + correct missteps 
  • Explore strategic opportunities 

Reveal detailed blueprint to maximize your company profit, growth + impact.

Outcome? Incredible.

Your Strategic LaunchPad provides a complete, optimized business strategy. You will have precise details to optimize profit + purpose for your company.

What happens next?

Choose to implement our VxVS techniques on your own.

We continue working together to expertly execute your solutions.

In this day of unsatisfied promises it’s refreshing to work with someone who had not forgotten the importance of delivering on his word. Alexander truly exceeded my expectations.

Howard Krawitz, CEO, Global Village Marketing & Data Services


Let’s create the most comprehensive and complete strategy for profit + impact together.

All new projects start with our Strategy LaunchPad.
Three live strategy sessions.
Complete business review.

Start Now